About us
About Us
Pulavé was founded in 2025 by two mom friends and one big dream - to blend their love of India, street culture, and unapologetic style into something you can actually live in.
What began as late-night sketch sessions slowly became a mission: to design graphic tees, hoodies, and sweatshirts that feel bold, unique, and unmistakably you. In a world that loves boxes and labels, we’re here to celebrate your loves, your likes, and yes — even your quirks.
Our Mission
We believe clothing is more than just comfort — it’s a canvas for individuality and identity.
Pulavé exists to empower self-expression through thoughtfully designed streetwear inspired by culture, pop culture, and the unapologetic joy of India. India taught us unity in diversity — that individuality is what binds us together. Just like the dish Pulav, our brand is global, layered, and full of variations.
Our collections draw from everything India loves: colors, craft, movies, sports, food, festivals, and moments that feel instantly familiar.
Every drop is intentional. Every piece carries a story.
Who We Are
Pulavé = “Pu”rnima + “La”avanya — but really, it’s all about family (IYKYK).
Inspired by our kids and powered by a lot of chai, we built Pulavé to show the next generation (at some level for ourselves too) that dreams aren’t just meant to be imagined — they’re meant to be built. We celebrate loving what you love, unapologetically — whether that's binging Indian Matchmaking, coloring your hair lime green or riffing to Kpop Demon Hunters.
While the face of the brand is two working moms, the backbone is two families (shoutout to the husbands!), and yes — the kids may be slowing us down at times...but they’re also the reason we started. Parents you get it.
Behind the Scenes
From concept to creation, we obsess over details — the fit, the print, the feel.
We produce in small batches, focusing on quality over quantity. When you wear Pulavé, you’re wearing something real, intentionally limited, and crafted with love.
Join the Movement
Pulavé is more than clothing — it’s a community of culture lovers.
We release limited runs, special collaborations, and one-of-a-kind designs you won’t find anywhere else. Because true self-expression isn’t mass-produced.
Follow us on Instagram [@pulavestore] and Facebook [@Pulave] — and don’t sleep on the next drop.